“A Passion for Painting”
A Brief Introduction
to our Third Fall Art Show
September 27 &
28, 2013
Produced by the
Exhibition Committee & WOW Board
Women of Watercolor ~
A Guild of Artists
- A Passion for Painting is a
non-juried, gallery style fine art show and sale featuring original
watercolor artwork by WOW members. This is a “friends and family” show in
that one of the main purposes of the show is to allow guild members the
opportunity to share their most recent painting accomplishments in a
familiar venue.
- In
line with our teaching mission as part of our public benefit non profit
work, another purpose of this show is to encourage emerging artists within
the guild who have never exhibited their artwork before to make the leap
and learn the pleasure and skills associated with professionally
displaying one’s art.
- Relatedly,
the exhibit format has been designed to include an invitation to Linda
Aman and her art students. Our show creates an excellent environment in
which to recognize Linda’s abilities as a teacher and the artistic
abilities of watercolor students at all levels.
- The
art show venue is the Tualatin
Heritage Center,
home to the Historical Society and home to Women of Watercolor. While this
venue is not highly visible, the cost of producing a show here is
inexpensive compared with other sites and with minimal advertising we can
draw 200-300 people from the community. With a more targeted and concerted
effort we can hope to draw twice that many show visitors. The primary
audience for the show remains “friends and family” and it is hoped that
every participant will promote the show in their own circles. A Marketing
committee will be formed around this task.
- In
order to encourage full participation by our membership, the cost of entry
will be low ($25 entry fee) and no commissions will be taken on sold art.
In exchange for these benefits, artists will be expected to hang their art
and assist with set up on Friday prior to the show and to assist with
clean up after the show closes. In our experience set up takes a little
longer and clean up takes less than an hour.
- While
in the past there has been a big emphasis on beautiful decorations, this
year the show will have minimal decorations so there will be less
intensity of effort needed in this area. Because we are doing an “Artist’s
Reception” on Friday evening, we will need a small group of people to help
pull this together.
- WOW
artists may hang up to 3 paintings. This limit may be altered depending on
how many participants there are. Unlike previous shows, artists will not
have their own panels. Paintings will be intermixed to create more visual
interest.
- Students
of Linda will be juried in and limited to one piece of art per student at
a reduced entry fee of $20 and will hang in a section dedicated to Linda’s
students. Any of students of Linda who join WOW as new members can hang
art in the main body of the show providing the same guidelines for
submission are met.
- The
show will accommodate art bins with giclees and prints and also art
greeting cards from WOW artists only.
- WOW
artist may put prices on their art and sell it. Artists are responsible
for these transactions. An uncomplicated system for selling art cards will
be used which WOW will help to facilitate. “Student showcase” artwork (i.e., Linda’s students) is NFS (not for
sale) only.
- Prior
to the show, WOW will offer workshops designed to train artists to do art
shows and will also train participants in how to conduct this particular
show.
“A Passion for Painting”
Major Dates and General Timeline
3/12 Begin to
“invite students” at Linda’s classes to join our show.
4/2 GPS
–Prospectus handed out and questions answered
Members
encouraged to begin developing personal databases of friends and family to
invite
Marketing
committee pulled together
4/26 GPS—Your
questions answered. Painting and more painting!
5/7 GPS &
Workshop—“Preparing for Art Shows” and review of show application.
Save the
Date” electronic postcards and fliers ready to send to friends & family.
6/4 Applications
and Fees and JPGs due to the Board for review.
6/17 Notification
of acceptance into show is sent out by Board.
7/1 Postcards
ordered incorporating names of show participants and art by some members.
8/1 Begin
marketing to all of Linda’s classes so that these students come to our show.
8/28 GPS &
Workshop—“Matting & Framing”
9/1 GPS—Printed
postcards handed out to show participants to distribute;
Electronic postcards
in your email box.
Preliminary
“Art Inventories” due. We need this to design show display.
9/27 ART SHOW ~ DAY 1
10 am – 4pm
…….. Participants deliver artwork and
final inventory to THC for
hanging and other setup.
4pm –
5pm………. Break
5pm – 6pm
………. Hospitality team sets up for
Artist’s Reception
6 pm……………. MANDATORY -- Participating artists must
be at THC 6:30 – 8:30pm……. ARTIST’S RECEPTION
9 pm ……………. Close for the night. Tidy up.
9/28 ART SHOW ~ DAY 2
10 am – 4pm
…… Exhibition & Sale
4 – 5pm
…………. Break down and clean up. No one
leaves until the job is done.
2 weeks after show: Cashiering for art cards and prints
tabulated and checks cut to artists.
First GPS after show: Participant and visitor feedback
gathered.
